Fashion meets art: the Goggle Jacket
The 20th Anniversary of the icon C.P. Comapany jacket are celebrated at the Royal College of Art in London with an exhibition curated by Aitor Throup.
A time-lapse video shows us how the installation was set-up.
fashion & luxury brands inspirational quickies
Happy Birthday MINI
Love the video launched by MINI to celebrate its 50th anniversary. Great work by Blackriver FC.
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The Gucci iPhone app
Luxury brand Gucci just release a lifestyle oriented iPhone application. It features a series of tips on restaurants and hotels around the world, but most of all it offers a functionality to mix music tracks. Unusual approach for a luxury brand at first sight. But if you think about it a classy touch of mainstream is helpful if you want to push your sneakers on the market.
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The YSL manifesto
I'm a big fa of Yves Saint Laurent so I definitely have to post about the manifesto they have recently launched. It's an online video experience, pretty rock and unexpected I would say that take us through the shooting of the Fall/Winter advertising campaign in an engaging way.It's a video that mixes campaign images with behind the scenes shots offering a rather emotional dive in the world of YSL.
Fashion and luxury brands are more and more exploiting the "behind the scenes" contents to engage with their consumers. Probably because the (aspirational) target audience has a sincere deside to find out details and points of view that are not usually accessible. So I don't mind if, in the end, online executions look all a bit the same, as long as they are a bit authentic and conceived with the right dose of style and creativity.
But what it's really nice to find out looking at the Manifesto, is the fact that YSL is taking social media pretty seriously. I didn't expect a Facebook fan page and a Twitter account and that was definitely a pleasant surprise!
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New Balance store & website in China
A real store becomes virtual online with a digital experience launched in China by New Balance.
Nice atmosphere thanks to the lounge music in the background, but the rest of the navigation results a bit mysterious. And it's not a question of language.
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Virtual beauty matters
Web Narcissists, Estee Lauder offers you a profile photo makeover to look perfect on social networks. via BrandChannel, a new iniatiative by Estee Lauder. It's time to forget Dove Real Beauty campaign.
Stop being hypocrite, virtual beauty is as important as real life beauty. So take advantage of this free service by Estee Lauder. Visit their stores and meet with a professional makeup artist to design a makeover tailored to the website you’re aiming to join or have recently joined.
Absolutely crazy, absolutely smart.Comments [0]
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